“IP unfolded”, the idea that intellectual property protection – just like ideas – knows no physical or mental boundaries, was translated into a visual identity. With a design that is as dynamic, warm and lively as the people behind it. Bold colors, expressive imagery, and a flag system that allows for endless combinations of color and shape underscore this global, no-holds-barred approach. The result is a brand that invites you to break away from established industry standards and open up to new ideas, potential and markets. The new look conveys the company’s unique personality, ambition and expertise in a way that does the company justice. Thus, the rebranding has helped not only customers but also the team itself to see itself as the global company it already is today.
