Münchner Bank Kampagne

Münchner Bank

Together We are Bank

Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. 50 branches and about 500 employees in and around Munich, live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of the cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.

The Task

As the whole banking sector faces dramatical changes, basic principles of community-based services have never been more present and relevant than today. To examine the most relevant potential for differentiation of Münchner Bank, INTO Branding conducted extensive analyses, such as market trend analyses and management interviews. The aim of this intensive strategy building phase was to communicate these distinguishing features across media directed at the specific target groups.

The Solution

As a visual transformation of the strategic idea of “Together We are Bank,” INTO Branding created a new corporate design as well as a respective tonality strategy and image concept. As part of the elaborate rebranding process, all communication material was newly developed in accordance with the company strategy. In the beginning of 2018, the first part of the extensive out-of-home campaign including numerous print, radio, cinema and digital applications. We are proud to be the creative lead agency of the Münchner Bank and, hence, to be a strategic partner in terms of brand management in times of ongoing changes in the banking industry.
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Current brand strategy and corporate design projects