TBC Bank

Manage complexity

With more than 700,000 customers and 4,000 employees, TBC Bank is the second largest bank in Georgia. Since its foundation in 1992, the company has been expanding steadily. Recently, the discrepancy between customer experience and brand presence increased significantly, while the brand profile became more and more diluted.

The Task

The commitment of INTO branding was aiming to elevate the brand profile of TBC Bank and simultaneously harmonize its visual appearance. Additionally, a new brand guideline book was to be created in order to ensure long-term applicability for all relevant media channels. Brand architecture and the usage of two alphabets represented particular challenges.

The Solution

The harmonized design system developed by INTO branding is modern while keeping up the visual context TBC Bank is traditionally seen in. Using an extensive set of rules, the design system ensures a consistent and professional look – in print and online media as well as in moving images.

Current brand strategy and corporate design projects