CMD CTRL Messestand B ühne


Protect. Proceed. Perform.

COMMAND CONTROL – an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

The Task

The topic of cyber security sometimes has a rather one-sided perception – privacy issues, threat scenarios and legal minefields. How data security can be exploited as a lever for growth and thus becomes a driver for progress formed the framework for the interactive congress format and the development of the brand philosophy. Just as time dictates digital transformation, so does the particular challenge of project planning. Within eight weeks, the entire brand identity was created prior to launch communication.

The Solution

Different than the others. The fresh, new format at Messe München was supposed to overcome industry standards and viewing habits. With a sharper brand profile, we initiated the name creation process that shapes the identity of the overall appearance. From the keyboard combination CMD + CTRL as shortcut to progress, the interactive character of the summit is immediately emphasized in the brand name. Peer-to-peer exchange and an agile transfer of knowledge place the visitor at the center of the event and thus also in the visual brand image. Developed as a scalable design system, the external visualization convinces with a visual concept for all kinds of application.
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