Narrowed down to its essence, “Genusstechniker” (“Epicurean engineers”), the new visual identity combines technical competence with devotion to their profession and close client relationships. The notion of craftsmanship and passion for coffee was incorporated into the design, choosing a special printing procedure that gives a unique and personal aesthetic. The result is a confident, young and cheeky brand that puts the family into the focus. The Kaffeegruppe branding is not a concept of man against the machine, but rather with the machine. It is about the passion to turn coffee into perfection translated into a brand that sticks out.